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Private Custom Training 


We offer the best and most professional personal training in Fernandina Beach and Amelia Island.


Fighting disease, staving off illness, sleeping better, looking younger, having more energy, feeling more positive, being able to do more throughout the day...all of this is directly linked your fitness, your BMI, what you eat, and how you exercise. Your physical health and mental health are directly tied to your exercise routine. If you want to feel better and look better, let's talk about matching you with one of our coaches. 


Sessions    I   Length    I     Price    I   Per Session

1    I   30 min.   I     $50   I   $50

1    I   55 min.   I     $75  I   $75

5    I   30 min.   I     $230   I   $46

5    I   55 min.   I     $365   I   $73

*Starting rates. Our Master Trainers charge more.

Click for more packages.


Resistance and strength training


Functional and mobility training

Sport-specific training

Injury recovery and rehab

Kickboxing training

Kettlebell workouts

HIIT training

Boot camps

Stretching and flexibility training

Weight loss

Nutritional counseling



"I hold all of my coaches to the highest standards in terms of credentials, certifications, staying attuned to the latest research and exercise science, practicing what they preach, and adhering to our exclusive methods of personal training."


Some of Doug's credentials include:

  • Starting Strength Coach - formerly traveled with Coach Mark Rippetoe around the nation to teach technical aspects of the patented "Starting Strength" concepts at multiple gyms in Nebraska, New York City, and Florida.

  • Trained internationally at multiple gyms: Sittsongpeenong, Rau 67, Thai Olympic Training Center, PK Saenchai-Tokyo, Japan, Guatemalan Olympic Training Center - Guatemala City, USA Olympic Training Center - Colorado Springs, CO

  • Certified Coaches in CrossFit methods -- Federal Law Enforcement Training Center (FLETC), CrossFit East (Jacksonville)

  • USA Weightlifting Certifications and Newton Sports Clinics in Weightlifting 



"Price was one of the best trainers I have ever had. I was mostly interested in a stretching regiment and not so much weight training. Price explained every stretch he preformed and the benefits. I would recommend him 100%."

"Charles is very knowledgeable and a great personal trainer. Highly recommend."

"Doug has been my trainer for over eleven years. He pushes me just the right amount in the right way, and I couldn't imagine life without our 3 times per week workouts. He cares about my health and shoots straight when I really need it. I'm in the best shape of my life, and if I would have just followed his diet advice sooner, I could have gotten to this point a long time ago."


"I had the opportunity to work with Price M. one of their personal trainers. I initially sought out a trainer to help with strengthening a previous leg injury. Eight weeks later I was deadlifting 250lbs, cardio increased dramatically and I was benching my weight. Price challenged me and pushed me beyond my physical ability, which was truly welcomed. Price is a fantastic trainer and if you allow him, he will push you!"

"This has been the best experience. The gym staff and patrons are very friendly. Doug is very knowledgeable and patient in his teachings. I highly recommend him to anyone from beginners to advanced athletes. He finds a place for everyone."

"If you are looking for RESULTS-- this is the place to go to. Great facilities with worldclass training!"

Coach Danielle and Terry
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